About Us

Our History

In March 1998, Catholic Welfare & Development (CWD) was looking for new ways to generate an income and decided to start a second-hand bookshop. They were looking for someone to set it up and Nicky was chosen as 'the one'. She was quite apprehensive as she'd never done anything like this before so off she went to Cape Town Library and found a book on a very dusty bottom shelf on 'how to set up a second-hand bookshop' which funnily enough hadn't been borrowed for 10 years!

Nicky followed the guidance in the book to the letter and, with the help and assistance with a band of 12 volunteers the doors opened in July 1998. The bookshop went from strength to strength and grew to include the second floor!

In 2006, a decision was made to become independent of CWD and Help The Rural Child Trust was formed to support rural children through the Goedgedacht Trust. By 2007, a second shop had opened. This time it was a clothing and bric-a-brac shop on the ground floor of the Mowbray Bookshop and, this too, became a success.

Help The Rural Child Charity Shops has grown to presently include seven retail shops, a mobile bookshop and an online children's bookshop. With the continued enthusiastic support of the public we can continue with this well-loved initiative.


Our Vision

To make a sustainable contribution towards improving the lives of vulnerable rural children.


Our Mission

To raise funds for the Goedgedacht Trust in support of their programmes that help to strengthen and support rural children who are living in distressed and impoverished conditions.

Our Values


Knowledge of what we are working towards, our goal and purpose.


Creativity that expresses itself in developing a creative eye for displaying and organising merchandise in the outlets and in thinking about how to draw customers to the outlets.


Flexibility that can be described as the ability to 'think on your feet' or 'going the extra mile'


Taking initiative acknowledging the accountability structures and systems of Help The Rural Child


At each department and between departments

Sense of humour

The saving grace

An appreciation of others

Expressed in relationship skills such as creating a welcoming environment; openness to diversity; enthusiasm and being articulate

Never say no

As first response and only after careful consideration and assessment

Our Team



Left to right: Lolanda Van Romburgh, Edna Titus, Matthew Cheketri,
Nicky Antonie, Dawn Brooks



Left to right: Basil Dyanti, Theo Jacobs, Ashwin Brandt,
Dominic Bruyns